As luxury destination resort and spa The Inn at Willow Grove prepares to launch a new website and online booking engine in the first quarter of 2024, the management team required a content optimization strategy to improve messaging, implement keyword best practices for improved SEO, and enhance the user experience to improve conversion rates to grow online sales.

This low-fidelity wireframe at right demonstrates an initial framework for a streamlined interface and improved content flow.

website audit, content strategy & wireframing

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